Staying relevant is not always an easy task for restaurants. While you don’t always have a newsbreak to share, regularly sharing news is a great way to keep your restaurant in public view and build upon valuable visibility. People like to “be in the know!”

Are you wondering what might be deemed newsworthy? Are you donating food to local charities such as a food bank? That’s news! Are you opening a second restaurant location? That’s news!

Where you begin when identifying a newsbreak for your restaurant will depend on the type of restaurant, among other factors. The main idea is to have media outlets mention your restaurant as much as possible. This method stays relevant and continuously has news to share.

A standard newsbreak for a restaurant could be the following:

• Participation in a local event 
• Participation in a charity (large donation or sponsoring events)
• Opening a new location
• Launching a new project
• Sharing exclusive meal recipes or menu inspiration from the chef

If you are looking for ways to continue to share news and build brand awareness, an agency like Novatur PR can give you the ideas you need and tools to implement news sharing. If you’re interested in learning more about how Novatur can help, you can book a consultation here.