Public Relations (PR) plays a vital role in the success of any business, especially in the dynamic food and beverage industry. We’re diving into how PR can lead to the success of your brand. From working with influencers to events and community engagement, we’re breaking it down for you.  Craft a Compelling Brand Story With […]

Staying relevant is not always an easy task for restaurants. While you don’t always have a newsbreak to share, regularly sharing news is a great way to keep your restaurant in public view and build upon valuable visibility. People like to “be in the know!” Are you wondering what might be deemed newsworthy? Are you […]

Do social media followers matter? We often meet with potential clients whose goal with social media is to grow their social media following. More followers can give you an idea that your content is resonating and reaching new audiences. While more followers can provide credibility to your brand, it doesn’t shed much light on whether […]

With the increasing number of wineries, maintaining visibility among writers and staying top-of-mind for consumers has become paramount. In today’s fiercely competitive market, a well-crafted public relations strategy is not only beneficial—it’s essential for every winery. Here are five tips and easy-to-implement steps for wineries looking to start their public relations efforts in-house. Craft a […]

Tapping into your local community is a great place to start to build awareness and create buzz for your brand. If you’re a small brand looking to emerge amongst other businesses, we’ve put together a few tips to help you stand out from the crowd. Collaborate with other local brands Social media is a great […]

Public relations is vital in any business, especially in the competitive restaurant industry. Successful PR can help manage your restaurant’s positive reputation, nurture your relationship with the public, and attract potential customers. While you might already have a marketing budget for things like paid placements and media buying, it’s crucial to incorporate a PR strategy. […]

Events are one of our favorite parts of our job. At Novatur, we strive to create fresh ideas and deliver elevated experiences that help you stand out from the crowd. We have created experiences for media, influencers, and more. Events can be a great addition to your PR strategy that garners impressions and helps generate […]

Hi! We’re Novatur PR, a newly launched PR agency, and we’re so excited to meet you. After nearly a decade of working in marketing and communications Katelyn Gainer, Founder & Director, was ready to dive in and launch her own public relations agency. It was a goal to combine her communications experience with her love […]