Tapping into your local community is a great place to start to build awareness and create buzz for your brand. If you’re a small brand looking to emerge amongst other businesses, we’ve put together a few tips to help you stand out from the crowd.

Collaborate with other local brands

Social media is a great way to connect with and support other like-minded local brands. Social media giveaways and partnerships are mutually beneficial and provide the opportunity for both brands to tap into each other’s audiences, expand their reach, and a plethora of other benefits. Of course, we recommend scheduling a coffee meeting or phone call. There’s nothing like connecting in real life to discuss mutual opportunities and business plans.

Connect with journalists on social

Journalists are always looking for compelling stories and businesses to highlight. Many often use platforms like X or Facebook to find their next story or source. Don’t be scared to even DM them, it’s an easy way to stand out among the hundreds of emails they receive daily.

Befriend local influencers on Instagram

While reaching out to a local influencer does not guarantee coverage of your product or service, it’s a great way to build your network and identify brand cheerleaders. Identify local influencers who you admire or who inspire. Make sure to not only follow but engage and start conversations with them. Once connected, a few ways you can work together include giveaway opportunities, discount codes, or sales.