Events are one of our favorite parts of our job. At Novatur, we strive to create fresh ideas and deliver elevated experiences that help you stand out from the crowd. We have created experiences for media, influencers, and more. Events can be a great addition to your PR strategy that garners impressions and helps generate brand buzz. 

While you put out the effort and earned coverage leading up to the event, promotion does not need to stop there. Social media is a great way to keep people talking about and sharing your event during and after the event.

Don’t forget the hashtag

Create an event hashtag and confirm any speaker’s social media handles. Once you create an event hashtag, it should be used not only during the event but leading up to your event. That way attendees are already familiar with the hashtag associated with your event. Make sure to include the hashtag and any social media handles in the event collateral or signage so it’s easily accessible to attendees.

Engage in real time

Confirm and identify an employee to handle social media live during your event. Posting live is a great way to engage with your attendees and encourage them to discuss your event. Don’t forget to like, comment, and share with attendees in real time.

Create a visual moment

There’s nothing like a fun Instagram-worthy photo. While you want to make certain to bring out any branded step and repeat banners or tablecloths, think outside the box. Maybe you add a photo booth or have attendees take a photo in front of a branded backdrop. Everyone loves sharing to the ‘Gram – the more visual opportunities you provide, the more chances for attendees to post to social media.

Be selective of your event speakers

While things like atmosphere, music, and food can be critical to the success of an event, providing quality content is just as important. People love to share quotes, especially on X (Twitter).