Do social media followers matter? We often meet with potential clients whose goal with social media is to grow their social media following. More followers can give you an idea that your content is resonating and reaching new audiences. While more followers can provide credibility to your brand, it doesn’t shed much light on whether […]

Public relations is vital in any business, especially in the competitive restaurant industry. Successful PR can help manage your restaurant’s positive reputation, nurture your relationship with the public, and attract potential customers. While you might already have a marketing budget for things like paid placements and media buying, it’s crucial to incorporate a PR strategy. […]

Events are one of our favorite parts of our job. At Novatur, we strive to create fresh ideas and deliver elevated experiences that help you stand out from the crowd. We have created experiences for media, influencers, and more. Events can be a great addition to your PR strategy that garners impressions and helps generate […]